Jered Threatin, known by the mononym "Threatin", is a solo artist, singer, songwriter, and multi-instrumentalist from Los Angeles, CA. He gained notoriety in 2018 following a publicity stunt on his "Breaking the World Tour" where he manipulated social media numbers, ticket sales, and fabricated a number of fake businesses to fool venues and music industry professionals into booking a European tour where he played for a sequence of empty rooms. This hoax successfully displayed the music industry's reliance on social media numbers and image. During the event Threatin released a public statement; "What is Fake News? I turned an empty room into an international headline. If you are reading this you are part of the illusion." The stunt became a viral sensation and obtained mainstream media coverage from The New York Times, BBC News, Variety, The Guardian, NME, Rolling Stone Magazine, and many other major publications.
Jered Threatin was born in a small, rural town in the Midwest. He began his journey as an artist at age 10, where he started as a self-taught guitarist, learning bass, drums, and piano shortly thereafter. Throughout his early teen years he performed in bars and clubs across the Midwest before relocating to Los Angeles in 2012. His debut single "Living is Dying" was released on June 16, 2017 with an accompanying music video. The gold picture frames and visual imagery depicted in this video have become synonymous with Threatin as an artist. His debut album, entitled; "Breaking the World" was released in-stores worldwide on August 25, 2017. It was subsequently followed by the notorious concept tour that brought Threatin to public consciousness.
Fast forward to 2019, Threatin returned to London on November 1st, the one-year anniversary of his famed "Breaking the World Tour," at the first venue he fooled with his puzzling stunt. Preceding the event, Threatin stated; "This will not be a normal show. It will be a work of art." Many major publications, including news reporters from NME Magazine and Classic Rock Magazine referred to the performance as "the strangest concert" they had ever witnessed. The production was as much performance art and pantomime as it was rock concert. It featured Threatin performing alongside a band of animatronic mannequins. Threatin stated; "The performance was meant to blur the lines between real and fake, expectation versus actualization."
His second album, appropriately titled, "Infamous" will be released in late 2020 alongside the long-awaited Threatin documentary.